I’ve been intrigued by a recent discussion I’ve been following on the Sales Playbook! group on LinkedIn. (It’s a closed group, so you need to be a member in order to see the full discussion.) For those of you who are members, the title is “Doesn’t price matter a little bit?” For the rest of you, this is the scenario:
“I totally understand that it's not about being the lowest price and you get what you pay for and all that. I think it is also true that there is a point where cost outweighs the value or quality.
Case in point, I just got a quote back and found out that my price was literally 5 times more than my competition. I don't know how I am going to justify the additional costs.
Thoughts anybody?”
