Picture Credit: (CC) Randy Stewart, blog.stewtopia.com.
A recent ‘real world’ lesson for me was about clarity of communication. I was listening to BBC Radio 4’s Today programme on the way into work. The article on at the time was discussing the up-coming discussions by members of the European Commission about reforms to the Common Agricultural Policy (CAP).
I didn’t catch the name of the UK politician being interviewed by Justin Webb but, true to form, the guy was incapable of answering a direct question.
Twice he was asked what would be the effect on British farmers if the CAP was just scrapped. He was asked a second time because the first time round he completely ignored the question and spouted his own agenda.