About Me

It's not about what you can do, it's about who you are. This is me, warts and all, just a guy trying to plot a course through life.

Monday, 11 November 2013

Just Answer the Question!


Picture Credit: (CC) Randy Stewart, blog.stewtopia.com.

A recent ‘real world’ lesson for me was about clarity of communication.  I was listening to BBC Radio 4’s Today programme on the way into work.  The article on at the time was discussing the up-coming discussions by members of the European Commission about reforms to the Common Agricultural Policy (CAP).

I didn’t catch the name of the UK politician being interviewed by Justin Webb but, true to form, the guy was incapable of answering a direct question.

Twice he was asked what would be the effect on British farmers if the CAP was just scrapped.  He was asked a second time because the first time round he completely ignored the question and spouted his own agenda.