Buying isn't Selling

I recently read a very thought-provoking article by Kristin Zhivago entitled “Are your customers using social media to warn others to stay away?”  Yes, go and read the article so you understand what this post is all about!  Sheesh, do you want me to do ALL the work for you? J

In brief, this is the scenario – Kristin wanted to buy a voice-recording piece of software or app.  She had clearly identified a number of must-haves and don’t-wants so started shopping around.  Here’s key quote No. 1:

The buying process was PAINFUL

What are you going to do with all that knowledge?

I turned 50 a few months ago (no sympathy, please!)  I guess I’m not the first person to get all reflective around this time and I’m sure I won’t be the last so bear with me.

I started my first blog in 2004 but that quickly sputtered to a halt due, I think, to the total lack of response.  I started this current blog in April 2011 so you can see I’m not exactly bursting with ideas on this one either.  However, I do want to stick with it because (he said modestly) I do think I have a world view that is worth something to somebody, somewhere.  (Hello, wherever and whoever you are.)

Testing that hypothesis is what got me started on LinkedIn.  I wanted to test the waters with my thoughts and ideas and see what happened – did they have value or was I just another arrogant so-and-so kidding himself?