Partly inspired by Sean McPheat’s book ‘eselling®’ and partly by my ‘Diary of a Sales Manager’ column on Modernselling.com (all one article of it), I decided to put my money where my mouth is and start the Great Social Media Experiment at the very end of October 2011.
The idea was to use LinkedIn and Twitter to identify prospective customers and to engage them in a non-sales way so that, if and when, they are looking for something I can supply, they are already aware of me.